Based in Malawi, Ener-G-Africa is becoming known as one of the country's leading sustainable energy companies, based on its development and manufacture of solutions tailored to Africa.
These extend from rural cookstoves to a solar panel factory, which is only the second in sub-Saharan Africa.
The collaboration will see a six-month engagement, during which Firejuice will act as an outsourced marketing department and support Ener-G-Africa as it expands.
The agency will provide the services traditionally associated with those of a marketing director and marketing manager but on a more flexible and affordable basis.
Richard Bunderson, a director of Ener-G-Africa, says that the solar panel factory as a major reason for engaging with Firejuice, which will "help Ener-G-Africa to take a strategic approach to generating demand once the plant is operational".
Bernard Jansen, founder and principal consultant at Firejuice, says, "This partnership is exciting not only because Ener-G-Africa is a high-growth business with international backing, but also because it has ambitions to grow regionally."
"What's become apparent over recent months is that it's possible for a small team like ours to support companies as they scale their marketing operations — despite being based in Johannesburg," concludes Jansen.
For more information, visit
www.firejuice.co.za.