The linkage will give members of HBSANC access to CMO Council strategic interest groups, such as the Customer Experience Board, Elite Exchange Circles and its affiliated organisations.

These include the new Growth Officer Council and Growth Guidance Center, as well as the Business Performance Innovation Network.

The partnership will also give HBSANC members complimentary access to a range of:
  • CMO Council thought leadership content
  • research reports
  • best practice studies
  • on-demand and live webinars
  • in-person gatherings
  • interviews
  • podcasts, and
  • video segments with brand leaders worldwide.
The CMO Council will make premium library subscriptions and free access to available at no cost to paid members of the HBSANC.

Members will need to sign up online at a dedicated registration page and provide the necessary verification of HBSANC membership.

As part of this agreement, the CMO Council will help the HBSANC:
  • further global knowledge exchange among its membership and engage alumni in strategic conversations and research programmes run by the CMO Council and affiliates
  • extend the cooperative content sourcing relationship to other HBS alumni clubs globally via the HBSANC membership
  • invite select and relevant HBSANC members to present or participate in surveys, webinars, dinner dialogues, virtual CMO roundtables and LinkedIn groups, and
  • gain access to the exclusive executive-level job board at CMO Compensation. 
For more information, visit You can also follow the CMO Council on Twitter.