"Imagine a traditional content marketing agency. We're not that," says chief operating officer Hope. "We are a new genre. Think smaller, and with way more flex appeal. We speak, write, strategise, conceptualise, plan, direct and produce content marketing fluently."

2Stories says that it believes in work that is driven by humans, not channels.

Greeff spent 15 years at New Media in various roles such as:
  • head of content: food division
  • editor-in-chief of Eat Out, and
  • content director of Woolworths TASTE.
She is currently also a director of SheSays Cape Town, Africa's first chapter of the global movement focused on the engagement, education and advancement of women in creative industries.

Hope was general manager of the South African operations for global content marketing agency John Brown Media, where she oversaw operations and client service for Capitec, Life Healthcare, Old Mutual and BMW Mini. She is also the founder of cannabis lifestyle brand KushKush.

"We love working with clients and brands that move society forward, and actively seek those stories out," says Greeff, who fills the role of 2Stories chief content officer. "Anyone can put content out there, but stories that help customers connect the dots is what gets them to the purchase faster."

"It's the gentle art of anticipating what a brand's audience really wants. What are they searching for? What questions are they asking? Digital targeting has become all data and no intuition about what real people actually want. We spend a lot of time helping brands find their intuition again," adds Greeff.

"We have a network of skilled content specialists of all shapes, sizes, races and genders. No matter which solar system they're from, we aspire to offer flexibility, balance, and the opportunity to create awesomeness," says Greeff.

"Having worked as freelancers ourselves, we get it. We aim to solve the pains of these über-talented creatives, empower women in particular and champion the true meaning of flexible working in the South African industry," adds Greeff.

Greeff and Hope says that this model enhances the collective's output, too. "We are building a business that solves problems for both clients and creatives. This approach offers us instant scalability as we have access to the best of the best, locally and internationally," says the duo.

Although a wholly independent agency, 2Stories embraces collaboration with other industry players by supplementing its above-the-line offerings with content strategy and content creation services.

"We don't want to compete with traditional agencies. We want to help them optimise their offering to their clients and, more importantly, the end consumer," concludes Hope.

The agency's expertise in content-led lead generation is further boosted by its partnership with Leadify.biz, a world leader in enterprise-volume SMS, email marketing automation and SaaS business. 

For more information, visit www.2stories.co.za or contact [email protected]. You can also follow 2Stories on Instagram.