Samantha Coom founded The Social Craft, and together with Turn Left Media (LinkedIn's official partner in sub-Saharan Africa) Coom says that she aims to inject passion, expertise and skills development into the digital marketing space across Africa, the Middle East and Mediterranean countries.
Coom says, "While Covid-19 turned 2020 into a whirlwind for many of us, it gave me the push I needed to follow my passion to keep connecting Africa to opportunity through digital transformation."
The Social Craft develops and curates employer and corporate brands, enhances its digital experience and amplifies it with strategic media channels. The agency aims to build digital campaigns for optimal performance and turn social into sale across digital and social media platforms like LinkedIn to create brand stories that sell.
Marius Greeff, founder and director of Turn Left Media, says, "Covid-19 has amplified the changes occurring in the world of work and the way companies, their customers and current and future employees engage. The path to digital has accelerated and it's critical now for brands to understand the potential that online channels give them to tell their special and unique brand stories."
The duo will now offer one integrated digital branding service across all three key marketing segments — B2B, B2E and B2C — to support businesses focusing and embarking on transforming their total digital brand portfolio.
Greeff says, "The partnership is particularly powerful as it enables us to support a complete digital brand portfolio for both local and international companies."
Coom concludes, "We believe every brand has a unique design, texture, colour and pattern, much like a thumbprint. We're so excited to enable brands to digitally create stories that sell and turn social into sale."
For more information, visit
www.thesocialcraft.ie.