In addition, dentsu Africa ranked sixth on the overall regional agency group list and client First for Women ranked sixth on the overall ranking by brand list.
According to creative partner and MD Grant Jacobsen, since FoxP2 opened doors 15 years ago, it has consistently set the benchmark for breakthrough and effective creativity. It has also rarely been out of the agency top 10 rankings since 2005, Jacobson adds.
"Hands down, we're so excited to see First for Women debut on the overall ranking by brand list and within the top 10," Jacobson adds. "It's an empowering brand to work on, an inspiring team to work with, and we're exceptionally proud of the work we've partnered on."
"When it comes to our own performance, we were undeniably chuffed to achieve the top position on the Loeries
Official Rankings 2019 for the most creative medium-sized agency. A few months later, when we were rated first for Most Effective Creativity
by clients in the 2019 Scopen report, we were over the moon," says Jacobson.
"But to come back again to take the top spot for the second year in a row on the Loeries
list not only acknowledges our commitment to and passion for the work and our clients' brands, but it also honours our team's consistency and professionalism — a major achievement given the additional constraints 2020 threw at us all," Jacobson adds.
Lauren Rheeders ranked third on the strategist list, while Laura May Vale and Lisa Bayliss ranked joint fourth on the creative director list, and ninth and 11th
on the art director and writer lists respectively. On the client service list, Jacqui Harries and Lynda Fiebiger ranked joint 10th
"What can I say?" concludes Jacobsen, who ranked sixth on the executive creative director list. "FoxP2's women certainly showed their mettle this year. But, overall, it's an amazing all-round performance by the agency demonstrating our creativity and our consistency."
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