The Hardy Boys (THB), a Wunderman Thompson company and Durban-based brand, has announced its partnership with Mr Price Home. THB will be the strategic / creative partner to support the continued growth and success of Mr Price Home's market-leading business.
Mr Price Home sought out a strategic / creative partner to support the continued growth and success of its market-leading business. THB was one of three Durban agencies invited to pitch.
THB's chief creative officer Geoff Paton says, "It's been an absolute pleasure working on the pitch for such a well-loved South African brand. There is a real opportunity to do great work and help this amazing local business grow."
"I believe our work demonstrated an understanding of the place that the Mr Price Home occupies in the hearts and minds of South Africans and the importance of customer experience. Exciting times ahead," adds Paton.
Sue Napier, MD of advertising for Wunderman Thompson South Africa, says that the team was delighted with the achievement. "We are incredibly proud to have won this pitch and to be appointed as the lead strategic and creative agency on this iconic local brand," says Napier.
"As someone who has previously worked for Mr Price, it feels like a 'coming home' of sorts for me and I know we are going to enjoy a great working relationship with this vibrant team. We look forward to many fun and impactful campaigns with this inspirational brand," Napier adds.
Kerry Strauss, marketing director of Mr Price Home, says, "After a rigorous process, it was clear that THB's consumer insight-driven approach to delivering strategic creative was what we were looking for to partner the brand into the future."
"Our optimism requires next-level thinking and a commitment to the customer experience that is both informed and inspired. THB's approach was delightfully refreshing and we're looking forward to a powerful partnership," adds Strauss.
"In a year filled with such uncertainty, we're thrilled to join forces with an agency of passionate thinkers who, much like us, believes there really is no place like home," concludes Strauss.
For more information, visit www.hardyboys.co.za. You can also follow THB on Facebook or on Instagram.