The sales and marketing programme has been designed to focus on individual talents. Students will learn practical tools and proven strategies that allow them to implement their studies in the real world. The aim is to equip them with the critical skills needed in many job categories.

Educo Academy has also forged a partnership project with the Department of Labour in order to help graduates use these skills to access income-earning opportunities with a number of corporates institutions and, in so doing, help combat youth unemployment in South Africa.

The programme covers a range of subjects including:

  • understanding target markets
  • meeting marketing objectives to evaluating customer satisfaction levels
  • identifying potential and existing customers
  • handling customer complaints, and
  • liaising with a range of different customers.
It also teaches writing and verbal communication skills and covers product positioning, legal requirements, organisational ethics, marketing strategies and communications.

The programme also aims to give students practical job experience, allowing them the opportunity to start earning an income through Educo's industry-leading partners, including AllLife Insurance and The Unlimited Group.

This means that while students are learning critical skills to make them employment-prepared, they are being given real opportunities to start earning money, gain experience and change their lives.

To achieve its aim of providing South Africa's qualifying youth with educational up-skilling, regardless of where they live, Educo Academy's has made the sales and marketing programme available on its app MyEduco.

People can participate in the programme from anywhere in the country and can download the app from the Google Play Store or via

Educo's four learning centres in Alex Mall, Protea Glen Shopping Mall, Diepkloof Shopping Centre and Libridge Building, Braamfontein are still open and provide valuable face-to-face programme facilitation and product training support for those in Gauteng.

To participate in the programme all online, students need to conduct their courses remotely is a device to connect with Educo Academy. Once successfully registered and enrolled, and on completion of their first month of studies, students receive an Educo Unlimited SIM card that includes an initial R100 free airtime and double data and double airtime on top up with Cell C.

Educo Academy is encouraging all qualifying South Africans between the ages of 18 and 28 to register and apply for the programme. Students will receive a SETA- accredited certificate in marketing after completion of this twelve-month course.

A full overview of the sales and marketing programme is available at To qualify, one must be South African, currently unemployed and between the age of 18 and 28. Interested individuals can apply here.

For more information, visit You can also follow Educo Academy on Facebook