The portfolio includes investments in high growth areas of women's sport and esports. In addition, the agency has been mandated to grow the commercial programme for VS Gaming, Telkom's owned gaming and esports asset.
Levergy managing director Ray Langa says, "2020 was a challenging year — not only for Levergy but for our industry as a whole. So, to kick off 2021 with a major new client is not only immensely exciting but a great boost for our agency."
"We are very proud of our continued growth, especially under these testing times and are delighted to welcome Telkom to the Levergy family. Our first few engagements with the team have been hugely encouraging and it's great to see one of South African's leading brands placing huge importance on the impact that sponsorships and passion-based marketing can create for the brand and the business," adds Langa.
The appointment follows the agency's recent recognition at the
Hollard Sports Industry Awards, where it was named
Agency of the Year for the second consecutive year.
"The level of thinking across strategy, creative and commercial insight that was prevalent throughout Levergy's response to our brief definitely set them apart and importantly, their deep understanding of the growing esports sector make them an ideal partner," says Gugu Mthembu, Telkom consumer chief marketing officer.
"They have also shown impressive tenacity with the solutions they created for their existing partners in the toughest year in memory for the sponsorship industry. I would like to congratulate them on their appointment and I look forward to the meaningful impact they can bring to our brand," concludes Mthembu.
For more information, visit
www.levergy.co.za. You can also follow Levergy on
Twitter.