"Magnetic Creative has made it its mission to 'humanise brands', which makes audience intelligence exceptionally important. A good brand means having a good idea of who you’re marketing to, especially if you want to speak to your audience on their level and on their terms. Today, there is no better way to discover more about your audience than through GWI," says Magnetic Creative.

"Branding is fundamentally about shaping the direction of an entire business; it comes down to every employee keeping in the back of their mind the same message, the same purpose and the same overarching goals. Not only is this what they achieve for their clients but also for themselves in their own brand," adds the agency.

Dean Jackson, partner at Magnetic Creative and MD of the Cape Town office, says, "The partnership with GWI opens new doors of value creation for Magnetic Creative's digital strategy and operation. As a business today, it's impossible to conceive planning or execution without the aid of purposeful data and insights."

"Working with GWI in this capacity allows us to better shape how we think and what we do — for our clients and their customers," adds Jackson.

"At Magnetic Creative, our approach is to combine intelligence with creativity and engagement in order to humanise and elevate brands and the businesses they represent. A trusted data and insights partner such as GWI gives us a huge lift with regards to intelligence that carries through to enhance our creativity and engagement," Jackson says.

"Our partnership with GWI gives us the advantage of rich, customised research in order to better understand people and meet them where they're at, with the benefit of better experiences for customers and ROI for clients," Jackson concludes.

For more information, visit www.magneticcreative.com.