Additionally, RAPT was awarded the digital communications for Strongbow Cider and Fox Dry Cider digital work.

All three brands are part of the HEINEKEN South Africa portfolio, for which the hotshop already handles Windhoek Lager below-the-line, Miller Genuine Draught through-the-line, Sol through-the-line, Strongbow below-the-line and Fox Dry Cider below-the-line. 

"RAPT has proven themselves a valuable member of our team, who hold themselves accountable and with a sense of pride in working on our brands and driving them to new levels," says Lance Dodgen, HEINEKEN South Africa's marketing manager for cider. 

"Over the past year, we have worked closely with the RAPT team to develop and conceptualise below-the-line campaigns on the new Fox Dry Cider brand. Because of the on-going growth of our partnership and the level of creativity emanating from the agency, I'm proud to now work with the RAPT team across both Strongbow and Fox brands for below-the-line and digital," adds Dodgen.

According to RAPT's managing director Garreth van Vuuren, working on Strongbow Cider, the biggest cider brand globally, is a feather in the agency's cap. He says that the team is keen to grow its presence in the South African market, as well as to launching the Fox Dry Cider digital communication within a few weeks.

"As a new brand, Fox has no digital presence at all. We're excited to take it into the social and digital space in a way we think will turn heads and disrupt the current landscape," concludes van Vuuren.

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