In accordance with The One Show judging rules, jury members abstain from voting on work done by or for their own company. Additional CMOs will be named to the jury shortly.

"It's a tremendous honour for a CMO to be recognised by their peers with this prestigious award," says Kevin Swanepoel, CEO of The One Club. "This jury of global marketing leaders will look for work that takes an innovative, bold stance and has the greatest positive impact on a brand and its bottom line."

"The honour is unique for The One Show in that all its other awards are given to the creative team, agency or brand, whereas the CMO Pencil is presented to the individual responsible for recognising and shepherding great work to life," says Swanepoel. 

Marketers confirmed for the jury to date include:
  • Nadja Bellan-White, global CMO of VICE Media Group
  • Jessica Burns, VP of brand marketing and creative at GrubHub
  • Morgan Flatley, SVP chief marketing and digital customer experience officer at McDonald's
  • Fernando Machado, global CMO of restaurant brands international, The One Club Board member
  • Ivan Pollard, SVP Global CMO at General Mills
  • Michelle St. Jacques, CMO at Molson Coors
  • Nick Tran, head of global marketing at TikTok
  • Dara Treseder, SVP head of global marketing and communications at Peloton, and
  • Deborah Wahl, global CMO at General Motors. 
The CMO Pencil jury will first review the 30 highest-scoring entries in The One Show 2021 — all of them being Best of Discipline and multiple Gold Pencil winners, as determined by the 250 agency and brand creative leaders from 42 countries on this year's One Show jury. 

The jury will then recognise the CMO responsible for the one piece of work that they feel had the greatest impact on moving a brand forward.

The CMO Pencil is just one of the organisation's initiatives to address and recognise the fast-growing brand-side creative community. This year marks the first time that The One Show will have a standalone in-house discipline and dedicated jury of brand-side peers to judge in-house creative work.

Entries to The One Show 2021 are open, with fees increasing after each deadline period. The regular deadline is Friday, 12 March. The extended deadline is Friday, 19 March and the final deadline is Friday, 26 March. 

In addition, the club will soon hold its inaugural WITHIN: The In-House Creative Conference, streaming live from Tuesday, 30 March to Thursday, 1 April.

The new conference aims to address a void in the market for a forum to discuss issues specific to in-house creative teams and cultures, examining the inner dynamics of the very best in-house creative departments. 

The conference will host sessions with some of the most acclaimed brand and marketing leaders. Intended for brand-side department and group heads, creative directors, art directors, copywriters and designers, WITHIN will take an inside look at the cultures behind the teams who build, maintain and grow a brand's presence in the market.

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