The duo says that critical to the engagement is ongoing conversion optimisation of the website, data analytics and reporting.

The UK P&I Club is one of the oldest P&I clubs in the world, having protected shipping globally since 1869. It is also one of the largest mutual marine protection and indemnity organisations in the world, insuring over 240 million tonnes of owned and chartered ships from more than fifty countries across the globe.

Jenny Lane, UK P&I's global marketing director, says, "We were introduced to Conversation LAB through our London partners Pancentric Digital to support in driving the effective visibility of our digital eco-system."

"We were impressed with how they unpacked the challenges for us and the clear and direct strategy to increase our reach in a globally competitive market. Initial results have beaten all our expectations and we are very excited about the step change we are seeing already," adds Lane.

Kevin Power, group MD at Conversation LAB, says, "This win means a lot to us. We get to work with a truly remarkable business such as UK P&I, with a size and scale that dwarfs anything else we do."

"It fascinates me that the team in Durban and Cape Town can look out of the office and count up to 30 ships waiting to enter the harbour and know that most of them are insured by our client. Insurance is a highly competitive sector, which makes our job that much more challenging but equally rewarding when delivering results," concludes Power.

The win is part of a new partnership with award-winning London digital agency Pancentric to deliver full through-the-line digital marketing services to the United Kingdom market, according to the agency. 

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