The content, which will primarily live on Game's website — but also be featured in-store and on the retailer's social media channels — will showcase the variety of products in-store and online, highlight the convenience of the one-stop shopping experience and reinforce the message that Game is the home of everyday low low prices.
Brendan Cooper, Cedar's content director, says, "Cedar's content marketing philosophy is that brands don't just need more content, they need smarter content. They need to carve out a territory that turns their owned media into powerful customer conversations."
"We are really excited about taking this next step to do just that by providing compelling, helpful content, across their omnichannel mix, to engage and delight Game shoppers," adds Cooper.
Katherine Madley, Game's vice president of marketing, says, "Game has the largest number of departments under one roof and the shopper journey needs to be filled with useful information. Shopping is just so much more interesting and fun when you have ideas to go with it ."
"This is what Cedar brings to Game — very useful and relevant ideas to the shopper to really make the most of saving money and living better," adds Madley.
Cedar MD Helena Gavera concludes, "We are extremely proud to be partnering Game on its exciting journey to help connect with shoppers in their purchase journey. The content we will be creating aims to reinforce Game's promise to provide shoppers with unbeatable prices on a wide range of products to help their money go further."
Content for the Game Stores blog will start rolling out on its website and other customer touchpoints in March.
For more information, visit www.cedarcom.co.za
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