"The aim was to drive awareness of the availability of 1ForYou vouchers, which are now a payment option on sunbet.co.za, through Flash Store outlets over the festive season," says Pumza Mthethwa, founder at Brandties.

"Promoters were detailing the coupons at major touchpoints in Gauteng, intending to sign up more people onto the platform," adds Mthethwa.

The promotion, which followed strict Covid-19 safety protocols, was a channel partnership with Flash Store outlets in emerging markets. In-store promoters encouraged others to sign up to the SunBet platform using tablets. New subscribers then spun a wheel for a chance to win prizes that included SunBet branded items and 1ForYou digital vouchers.

"We have enjoyed collaborating with Brandties marketing agency to come up with engaging and innovative activations that resonate with customers," says Charlotte Archer, SunBet's marketing manager.

Mthethwa concludes, "Technology plays a crucial role in experiential marketing. At Brandties, we leverage everything digital to captivate and impact our clients' target audience through strategically sound campaigns."

For more information, visit www.brandties.co.za. You can also follow Brandties on Facebook, Twitter or on Instagram