The agency says that after considering the landscape in South Africa and internationally, it drew inspiration from the fact that in every city there is a place that when one stumble upon it, they feel like they have known it their whole life.

The graphic design team — comprising of Leanie Nortje and Ilze van der Merwe — translated the concept into a mid-century modern corporate identity and visual style that has pulled the whole environment together.

The agency says that, from the logo to the menus, packaging and uniforms, every aspect of the brand has been carefully considered. As part of the experience, there is also a coffee bar and a seafood raw bar all adding to the old school charm of an era gone by.

"The restaurant industry is one of the trickiest to navigate at the moment, Covid-19 has fundamentally changed people's expectations and behaviour and delivering this type of proposition now was no simple task," says the agency.

"Working with such an experienced and talented team of restaurateurs and interior designers during lockdown to create a brand that delivers this proposition has been a privilege for us and watching such an amazing team bring it to life, has been even better," concludes Leigh-Anne Acquisto, founder and managing director of Liquorish Ink.

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