For those unable to get entries in before the end of the month, standard entry fees have not increased since 2020, with IAB member entry fees in fact lower than in 2020, says the IAB.

To help applicants get the best cost, they can upload their entry title and pay the early bird fee before the end of March. Subsequently, they can then complete their entry, media and credits by the end of April. 

Along with the two new categories (Craft Excellence in Digital Content Marketing and Voice Experience Design), there have been some additional adjustments too, says the IAB.

Best Digital Student has moved to its own jury panel, which was created in 2021 to shine a spotlight on the future leaders in digital marketing. 

The Gaming category has moved to the Innovative Engineers jury panel. Native Advertising, Innovative Use of Media, Email, Direct and In-bound Marketing have moved into the Performance Marketing jury panel.

There has also been an update to the Performance Marketing entries to assist the judges to better quantify performance. The full list of categories, as well as an entry guideline supporting document, are available on the entry platform, which is now open.

Individuals who want to learn more about the categories to enter into are encouraged to watch the 2021 Bookmarks industry workshop held on Tuesday, 2 March via Zoom here.

"Any business, no matter the size, has the opportunity to showcase work that appeared online between Sunday, 15 December 2019 and Sunday, 31 January 2021, which is an extended eligibility period of six weeks," says the IAB. 

"Two new exciting categories (Craft Excellence in Digital Content Marketing and Voice Experience Design) open up the scope of entries even further and cement the Bookmark Awards as a pioneering authority in the industry," adds the IAB.

The Bookmark Awards have aimed to celebrate innovation, creativity and effectiveness in achieving business objectives through digital marketing. 

The Special Honours category is free to enter for IAB South Africa members. For more details on the categories, criteria, fees and login to enter, individuals can click here.

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