Bridgestone South Africa has welcomed its new head of marketing Sara Didiza, who took on the role in March. Didiza has already begun leading a multi-disciplinary team that includes product management and brand marketing, public relations, corporate communications and trade marketing.
Didiza says that the manufacturer's greatest challenge in the coming months will be to stimulate strong and sustainable business growth as it starts the journey of recovery from the impact of the pandemic. The automotive sector is the largest manufacturing sector and it contributes tremendously to export revenues, Didiza says.
"The automotive sector delivers almost 7% of South Africa's GDP; it is the largest manufacturing sector and it contributes tremendously to export revenues, making it one of the most important sectors of our economy and one of the most exciting to be in," Didiza says.
"We also have much to look forward to as an official Olympic sponsor of the Tokyo 2020 Olympic Games and the team have already initiated an exciting local campaign that I am very proud to be joining," adds Didiza.
"Our greatest challenge in the coming months will be to stimulate strong and sustainable business growth for BSAF and our customers as we start the journey of recovery from the impact of the pandemic," she says.
Didiza says that she anticipates this growth being driven by rewarding consumers with superior value through quality, long-lasting, safe and durable products, as well as a robust world-class service experience.
Bridgestone says that it will be fighting for every inch of market share by giving customers the confidence that their money is well-spent when buying innovative, premium products.
Didiza was born in Zimbabwe and is an alumna of the University of Cape Town, where she earned a BA degree in media and a law degree.
She has over ten years of experience in brand management and marketing, leading multi-million-dollar global brands such as:
- Head & Shoulders for P&G, and
- Samsung's full portfolio of Mobile, TV and Consumer Electronic products across sub-Saharan Africa.
"My marketing philosophy is founded on serving and improving people's lives by delivering the exceptional products that offer real and meaningful value," she says. "All our planning will have the end consumer in mind and I look forward to working collaboratively toward realising our strong Brand vision and elevating BSAF to the top in every category and channel it operates in."
"In order to get there, we'll continue to ensure that our people are well taken care of, their passions and career aspirations are nurtured and their health and safety remains our top priority," she concludes.
For more information, visit www.bridgestone.co.za.