Aldridge has had a successful career in radio both on and off air, most recently at 947 where he formed part The Greg and Lucky Show duo who hosted the drive time show. He also worked as a producer on numerous radio shows while at Primedia.

According to John Walls, director at Ultimate Media, "Greg's experience as a radio producer will be invaluable. He knows what kind of content engages a listener and keeps them tuned in. His experience with digital and social media also means that he knows how to conceptualise and implement the kind of multi-platform radio and audio campaigns which are so in demand for our clients".

Aldridge has an extensive resume that includes a degree in journalism from Rhodes University, producing a successful YouTube web series, and interviews with some of the biggest local and international stars.

"I've been in the radio industry for over ten years and have seen it change and evolve over those year’s, but one thing has remained the same; my dedication to creating quality content for the audience," says Aldridge.

According to Ultimate Media, it's this dedication that made him a natural choice for a role in Ultimate Media's creative department that will see Aldridge creating content-based radio and audio solutions for clients.

"Ultimate Media is looking forward to having Greg on board, his passion for the medium is something we identify with and look forward to offering to our clients. Having an understanding of how creative radio can drive response for advertisers is something Ultimate Media prides itself in creating and we look forward to Greg contributing hugely to this area of the business," concludes Simon Parkinson, director at Ultimate Media.

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