To enter the awards, marketers can select the award categories that they would like to enter and then prepare submissions of less than 300 words.

"Since 1998, these awards have been raising the bar in our industry and they've done this by focusing primarily on Return On Investment. To earn Assegai Gold, one needs to understand how to deliver the highest Return On Investment in a way that pleases both the consumer and the brand," says DMASA's CEO David Dickens.

"The Assegais ask for more than mere creativity. Our clients demand returns and our members must figure out how to reach for the stars while being rooted in the Rands and cents of the bottom line," Dickens concludes.

There are Leader, Bronze, Silver and Gold awards to be won across multiple categories. Judges looked specifically for the most effective use of content, database analytics, interface and navigation design, banners, microsites, as well as every other direct and integrated marketing tool, according to the awards.

The DMASA is the continent's leading non-profit dedicated to the sustainable development of the direct and integrated marketing industry. It is recognised by the National Consumer Commission, which enables it to manage consumer complaints within the direct marketing space on behalf of over 300 members.

For more information, visit or contact [email protected]. You can also follow the Assegai Awards on Facebook or on Twitter.