Read has headed the world's largest advertising group since 2018. WPP creative agencies include Ogilvy, VMLY&R, AKQA, Grey and Wunderman Thompson. Under GroupM, its media agencies include MediaCom, Mindshare, Wavemaker and OOH specialist Kinetic.
Under Read, WPP is re-positioning itself as a "creative transformation company", combining creativity in all its forms plus media skills, with vast expertise in business transformation — in particular helping many of the world's biggest companies with their e-commerce operations.
After graduating from Cambridge and gaining further qualifications from INSEAD and Harvard, Read joined WPP and became its CEO Digital from 2006-2015. He then spent a three years as head of Wunderman (now part of Wunderman Thompson) before becoming WPP CEO in 2018.
WOO President Tom Goddard says, "We are delighted that Read will speak at the WOO European Summit
. As head of WPP, he is at the heart of the global advertising and media business and he also brings unmatched digital experience. It will be fascinating to hear his views on where OOH sits in an increasingly digital landscape."
"The European Summit
is on course to have the strongest, most diverse line-up of speakers of any of our events. It's a fantastic start to our World Tour, which will also include a similar event focusing on Asia and then Africa in early 2022," concludes Goddard.
The WOO event will be free to members, but non-members will also be able to register for a small fee. Non-members booking before Friday, 30 April will pay an Early Bird Rate of €100, going up to €150 after that.
For more information or to register, visit www.worldooh.org
or contact [email protected]