According to MediaCom, this marks its first end-to-end digital client and the new-business win signifies more than an expanding client portfolio: it marks the realisation of MediaCom's vision for the future in South Africa and Africa, with a focus on driving digital transformation for Mahindra South Africa.

Mahindra says that it had set out to find an agency that could deliver the same innovative connections through bespoke digital solutions in the South African landscape. 

Rajesh Gupta, CEO for Mahindra SA, says, "It was essential that the chosen agency had a similar passion as we have for their craft and skill. The immense growth we have seen in recent years set the tone for what is to come from brand Mahindra."

"The content partnership had to be a marriage of similar work ethics, a passion for creating gratifying customer connections and bring to life the world-class Mahindra mark that signifies a redefinition of possibilities. Mediacom has the ability and enthusiasm to take up the challenge of our mission and vision for Mahindra in South Africa," adds Gupta.

MediaCom South Africa says that Mahindra was an exciting opportunity to redefine a brand in the minds of South African consumers. To ensure that Mahindra's content communication and digital touchpoints resonate with the local market, MediaCom South Africa will avoid repackaging global advertising content.

Instead, the design of Mahindra cars will be captured against South Africa's scenic landscapes and combined with messaging that is both true to the Mahindra brand and ties into consumer needs.

Ashish Williams, CEO of MediaCom South Africa, says, "As a company, we have put in a lot of hard work to expand our business horizons. Our appointment as Mahindra's digital agency partner is evidence that we identified the right path for our agency's future."

"With the ability to solve complex business challenges by providing bespoke and robust content systems, we can offer clients executional solutions that not only connects with consumers but unlocks growth for their brands," concludes Williams.

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