Massey will join the diversity panel, Doing Diversity in Out of Home (DDOOH), alongside moderator Annie Rickard of OOH Capital and Naren Patel of Geoprove. Patel is the founder of Media for All.
Araki will present how OOH can support sustainability. She leads Clear Channel's sustainability initiatives in France.
Concluding the one-day virtual event will be a 'Programmatic Power Panel' moderated by Mungo Knott, commercial platform and product director/outdoor at Global in the United Kingdom.
Also on the panel are Adam Green, SVP GM of programmatic platforms at Broadsign; Hivestack CMO Nikki Hawke; and JC Conti, CEO of VIOOH.
Other speakers already named are Mark Read, WPP CEO, who will be interviewed by Tom Goddard, WOO president. Additional speakers include Justin Cochrane, Clear Channel CEO: Europe; Christian Schmalzl, Ströer management SE co-CEO; Andy Sriubas, OUTFRONT media chief commercial officer; and James Murphy, co-founder and CEO of WOO's advertising agency, New Commercial Arts.
JCDecaux's David McEvoy and Giovanni Uboldi of IPGDecaux will examine the global prospects for OOH as the world recovers from Covid-19.
Murphy will examine the role of out of home in a marketing world increasingly dominated by e-commerce
Goddard says, "Diversity, sustainability, programmatic and aligning with e-commerce are massive issues for the global OOH industry. We have secured some amazing speakers and our thanks go to them. The European Forum
, the inaugural event on WOO's first World Tour, is unmissable."
Interested parties can click here
for the full provisional programme:
The WOO event will be free to members, but non-members will also be able to register for a fee of €150. To book the event, click here
For more information, visit www.worldooh.org