With 20 years of industry experience under his belt, Bayeye-Mbombo first joined Sun International in 2015 as the marketing manager for West Africa and the Indian Ocean region. In 2020, he was given Sun International's entire Africa and Indian Ocean portfolio to manage.

The African Marketing Awards are a peer review process honouring the best in the travel and tourism industry from across the continent.

Partners to the awards include:
  • Street of Gold Foundation in Ghana
  • Ethiopian Airline
  • Skylight Hotel, and
  • African Union Tourism Committee
Bayeye-Mbombo explains that the peer-reviewed award means that nominations are put forward by the trade, and nominees themselves are not notified that they are in the running. This removes any element of bias.

The awards assess tourism activity, marketing promotions and sales, among other aspects.

"To be recognised by my peers at such an award is testament to the hard work we have all put in to promote Sun International across the continent," says Bayeye-Mbombo.

"The honour comes after many years of hard work in promoting the brand through media engagements, as well as promotional trade events," says Bayeye-Mbombo. "The efforts we invested in building a brand, selling a destination and promoting Africa has been seen, recognised and appreciated by the continent."

Bayeye-Mbombo says that the award, initially set to be handed out earlier this year but delayed due to Covid-19, has already assisted Sun International in securing more bookings.

"It's a great achievement and I am grateful to Sun International's support," concludes Bayeye-Mbombo.