TBWA \ Hunt Lascaris Johannesburg leads the way with seven finalists, including two each with Produce Sound Johannesburg for 'Marital Bliss' on behalf of City Lodge Hotel Group and 'Carmageddon' for Datsun South Africa.
The agency also picked up finalists each for Datsun South Africa's 'Shhhhh' with Gentleman Films, Samantha Nell and Sting, who are all in Johannesburg, as well as 'Make Time' for 1000 Women Trust with Fort, PHD and Magna, and 'But make it Mzansi' for Spotify with Fresh Helga Johannesburg.
Promise with Thinking Cap Productions and Informed Decisions, all in Johannesburg, has three One Show 2021 finalists, which are all for 'Cold Tracker' on behalf of AB InBev.
Distell / Savanna Cider with Grey Advertising WPP Team Liquid and Produce Sound, who are all in Johannesburg, have two finalists. Both are for Distell / Savanna Cider '#DecoloniseAutocorrect'. Joe Public United with StudiJoe, who are both in Johannesburg, also has two. Both are for 'No Longer Popping' on behalf of Chicken Licken®
With one finalist each are the following:
- Duke Advertising Cape Town 'The Movement Alphabet' for Motley Crew
- FCB Joburg Johannesburg's 'Reverse Camera Radio Campaign' for Toyota Corolla
- King James Group with The Workroom and Lucidstate, who are all in Cape Town, for 'Dreaming of One Day' for Wesgro
- Massif's 'Weird' for Shelflife / Stussy / Nike, and
- The Odd Number Johannesburg 'Kasi Sensei' for BBC Studios.
Globally, Droga5 New York leads the way with 44 finalist entries. Other leading finalist agencies include FCB Chicago with 35, DDB Chicago with 30 and AMVBBDO London and TBWA \ Media Arts Lab Los Angeles each with 29.
Woojer in Herzliya, Israel with Area 23 New York and Claire's Place Foundation Redondo Beach have The One Show 2021 entry with the most finalists selections. There were 27 for Woojer 'Sick Beats'. FCB New York has 26 finalists for 'Michelob ULTRA Courtside' for Michelob ULTRA with Microsoft and the NBA.
In the lead up to the awards ceremony during Creative Week, The One Club will announce all Best of Discipline
winners for The One Show 2021 on Tuesday, 1 June. Members of creative teams responsible for a select group of top winners will discuss the work with jury members in live streaming sessions on Thursday,10 June.
Creative Week 2021 branding was created by Benny Gold, senior graphic designer at Goodby Silverstein Partners, San Francisco. The complete list of finalists for The One Show 2021 can be downloaded here
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