Sethebe has been executive creative director at both Havas and, most recently, McCann1886.
"I am excited to join Riverbed as its core ethos of producing brave, effective work deeply resonates with me," Sethebe says. "I have always strived to inspire compelling creative work by challenging the thinking of the teams I work with."
Riverbed founder and CEO Monalisa Sibongile Zwambila says that Sethebe is the right fit for the agency, which has refined its proposition with a culture of care playing a central role in the work the agency produces.
"I believe Sethebe has the passion and ability to play a leading role in enabling our ambitions,” Zwambila says. "His wealth of experience is complemented by remarkable leadership skills, with a dynamic ability to inspire and build teams through mentorship and guidance and driving strong creative outputs."
"His qualities reflect Riverbed's culture of care, which seeks to meet our clients' deepest needs, match those with the most critical social imperatives and align this with work that resonates with audiences," says Zwambila.
"I want us to become the best at what we do and I'm humbled to be given this opportunity to make that happen," Sethebe concludes.
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