+OneX says that by integrating DataCore Media's capabilities with its own cloud, data, security and unified communications competencies, the integrator will be able to help enterprises to use company-owned insights in back-office systems, together with digital campaign data, to drive richer customer experiences.

+OneX and DataCore Media's combined skills and capabilities will aim to help companies move towards measuring the lifetime value of the customers they convert through their digital campaigns and channels.

This, in turn, will help enterprises to become more data-driven in their customer engagements and unlock the full potential of the data stored in their back-end systems.

Rob Godlonton, CEO of +OneX, says, "The digital landscape is shifting; first-party data is growing in importance in a world where new regulations and platform changes are reshaping how brands may use third-party data. In this environment, getting a complete view of the customer journey via internal and third-party data is a vital competitive advantage."

"By acquiring DataCore Media, we are an early mover in what we believe will be an inevitable consolidation of the market as digital agencies join forces with systems integrators to cater for this need. Together, our skills and services will help organisations to optimise customer engagement across every channel and touchpoint," adds Godlonton.

Grant Lapping, managing director at DataCore Media, says, "We're entering a new phase in the evolution of the digital media and marketing space where technical skills (specifically data and integration skills) are emerging as a key requirement for nearly every brand and campaign."

"Joining up with +OneX enables us to offer customers a full solution that brings together our traditional strengths in digital campaign data with +OneX's technical implementation skills. This is including its expertise in back-end systems, systems integration and managing data scattered across multiple systems and business silos," concludes Lapping.

For more information, visit www.plusonex.com