Marcondes says that if you are not creative when it comes to marketing amid a sea of endless social platforms that consumers use every day, you do not grab people's attention; and if you do not start the conversation, you do not exist. Creativity is your ticket to play, he says.
At Anheuser-Busch United States, Marcondes leads the marketing strategy for some of the world's largest beer brands, including Budweiser, Bud Light and Stella Artois. His people-first approach has led him to manage many of the fastest-growing brands in the industry. Since 2018, the company has driven more than 50% of all the innovation volume in the beer category.
Marcondes's professional achievements include:
- a Forbes World's Most Influential CMO 2020
- a Business Insider's 25 Most Innovative CMOs in the World for 2019 and 2020, and
- a Sports Business Journal's 50 Most Influential People in Sports Business for 2017 and 2018.
During Marcondes's time there, Anheuser-Busch has won 17 Cannes Lions
and 25 Clio Awards
. He currently sits on the board of directors for the Association of National Advertisers and is a member of the Cannes Lions
CMO Growth Council.
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