Lello has been approached by upcoming high-end fashion brand Andy B Contour to help reinvigorate its brand to align with the new strategic shift. Lello says that it is elated to partner with this challenger brand to create a long-term branding strategy. The partnership will not only uniquely dienes their value proposition but build an African household brand.
"Andy B Contour needed to differentiate its brand in the market to build customer loyalty, engage new prospects and generate steady revenue, referrals and repeat business," says Andy Bhuthane, founder and CEO of the fashion brand.
"That is when we decided to approach Lello to help our brand fine-tune its marketing approach to further differentiate ourselves from the competition and allow the brand to better support our position in the fashion industry," adds Bhuthane.
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