Ralarala will provide oversight and strategic direction for the IAB South Africa's legal compliance, as well as support for the IAB South Africa in complex legal decision-making and negotiations.

He will lead its regulation council and work with fellow bureaus, regulators and relevant stakeholders to streamline efforts across the industry. Ralarala's legal acumen and experience in advising South African bodies how best to navigate industry regulations will stand Ralarala in good stead, says the IAB.

"The shift in how entertainment content is consumed continues to shape how the industry operates in the new frontier that is online. I look forward to contributing to the IAB South Africa's remit of assisting industry members in navigating the challenges and harnessing the opportunities presented by the rapid growth of digital," said Ralarala.

Ralarala joined MultiChoice in 2019 and, besides being the head of legal, he also serves as executive director of the global subscription video on-demand service Showmax.

Ralarala has extensive legal and regulatory affairs experience and has held leadership roles in some of the largest companies in South Africa, including Media24 and Telkom.

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