"It's wonderful to see this campaign being awarded on the global stage and I'm even more delighted that it has won South Africa's first
Digital Craft Lion," says Fran Luckin, chief creative officer at Grey Advertising Africa.
"'Decolonise Autocorrect' also recently received two
Mobile Merits at the One Show and a
Silver Clio in the
Digital / Mobile — Emerging Technologies category.
Steph van Niekerk, creative director at Grey Advertising Africa, says, "From my very first day on the Savanna account, my dream has been to win international awards on this iconic local brand.
Cannes has proven that this is entirely possible, and we will continue to challenge and push ourselves to do even better next year. What is exciting is that this upward creative trajectory is translating into tangible business results, with Savanna seeing unprecedented growth in volumes and brand equity."
The Grey team worked for two years to create the technology to transcribe a language at 500 words each.
For Grey and the WPP-Liquid team to be recognised in pioneering and innovative categories is a testament to effectiveness in navigating the industry with game-changing campaigns and illustrates the value of sticking with a creative idea for as long as it takes to execute, says the duo.
"I am so incredibly proud to work alongside such an exceptional creative agency but, more than that, I'm thrilled that the cut-through work behind these awards is also winning with consumers. The positive momentum in brand equity and volume growth over the last year is testament to that," concludes Maija-Llina Hansen-Chipps, Savanna and RTDs' marketing lead at Distell.
For more information, visit
www.grey.com. You can also follow Grey Africa on
Facebook or on
Twitter.