Clockwork says that the concept of 'gaming tourism' allows the public to explore the world through the eyes of one of the most detailed and up-to-date travel information guides and 'not to play, but to visit'.
With this in mind, the campaign reaches out to new audiences that don't want the heroes, guns and combat of gaming. Rather, it opened up a new dimension to the gaming platform.
In a partnership with travel experts Rough Guide, the games were built around actual worldwide destinations with full tours of:
- locations
- setting choices
- writing and research, and
- information holiday packages.
The digital director of Clockworksays, "I am over the moon that the team gets rewarded for their mind-blowing talent and enthusiasm."
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