Being a marketer is one of the coolest jobs in the world. This is because no two days are the same; you are constantly learning new things and your role is all about pushing the boundaries of your creativity.

If you think this is the career for you, then you need to ensure that you know the ins and outs of the industry. And when applying for your dream job, you also need to be prepared for any questions that come your way in that interview. Don’t worry though, we’re here to help you through all of this.

Are you ready? Let’s look at how to prepare for your career in marketing:

1. Read up on the marketing industry

Now, this may sound obvious, but if you want to be prepared for a career in marketing, it is essential to start with the basics. Be sure to read up on the industry, look at articles that other marketers have written and to stay on top of any emerging trends.

media update top tip: You can stay up to date on all the latest marketing news by subscribing to our newsletter. We send out new content every Friday!

Knowing what this sector is all about will allow you to have a clear understanding of any jargon you need to know, how successful marketers operate and whether or not you are the right fit for this business.

For example, you might come to realise that you would make a fine marketer, but you don’t agree with a specific brand’s point of view. So, what do you do? Well, you focus on finding a brand that you do agree with and want to represent.

So, before you jump on the bandwagon, be like Belle — read, read and read some more!

*Image courtesy of Fairygodboss

2. Have the right marketing qualifications

To succeed as a marketer, make sure to tick all the right boxes and the best way to do that is by having the correct qualifications. According to study.com, employers would normally want their “marketing managers to have a bachelor's degree in marketing or business administration.”

Once you have decided which role you want in the industry, you need to do your research and find out what qualifications you need for that specific role. You can also take online courses to broaden your knowledge and expand on your experience.

Examples of places that you can look at include:
If you are already an established professional within the industry, and you want to make a change, going back and studying is key; it’ll be hard work, but definitely worth it.

*Image courtesy of University Student

3. Be creative in your marketing efforts

Working in the marketing industry means you must be creative — not only in the work you produce but in the way you see the world around you. Great marketers are amazing storytellers, and to tell a great story, you need to be innovative. 

To better prepare yourself, you need to get the creative juices flowing. Here are a few tips from media update on how to do just that:
  • Go for a walk 
  • Watch your favorite series
  • Spend some time on social media
  • Speak to a stranger at the grocery store 
Being innovative allows for endless opportunities, which will make you stand out from the sea of other marketers that are out there.

*Image courtesy of Pinterest

What advice can you give fellow aspiring marketers who want to get their foot in the door? Be sure to let them know in the comments section below.

Are you enjoying this type of content? Then why not subscribe to our newsletter?

Keen to go solo? Then be sure to check out How much you should charge as a freelancer here.
*Image courtesy of Unsplash