The awards say that corporate publications or annual reports, ATM interfaces, short films, music videos and the like can now be entered. They must, however, have 70% of their work in one of South Africa's ten indigenous languages.
Pendoring GM Eben Keun says, "We have removed words such as 'commercial' in reference to some film categories and expanded how we think about the definition of a 'brand' to include individual people with a public presence. For example, an indigenous language music video can be entered."
Applicants are reminded that the
Pendoring Awards are unique in that it is the only advertising competition in South Africa with substantial cash prizes. This is not only for the overall winners but also for gold and silver winners in each category.
For more information, visit
www.pendoring.co.za. You can also follow the
Pendoring Awards on
Facebook,
Twitter or on
Instagram.