The 30-year-old pizza brand says that it briefed its creative agency, FCB Joburg, to develop an above-the-line 30 and 20-second TVC, alongside a digital cut down of 10-seconds, for the campaign.
The campaign was conceptualised by creative director Mbeu Kambuwa, art director Che Newman and copywriter Kabelo Sebako. It was shot by performance director Mzonke Maloney of Carbon Film and food director Curtis Gallon.
The TVC is set to flight on:
- DStv, and
- Mzansi Magic channels.
"Family time has never been more important than now and we wanted to capture the unity of family with the Awesome Foursome Treat®
TVC. This allowed for play on the individual differences within the family by giving each member a choice of pizza flavours to choose from," says Toni Joubert, marketing executive for Debonairs Pizza. "We added some sweetness to the deal with a malva pudding as the icing on top."
"Finally, there's a delicious solve to the age-old dilemma of satisfying every family members' craving. We wanted to unpack this story using creativity to showcase the value that is in uniting people over a feast with a dessert to seal the deal," concludes Mbeu 'Snooze' Kambuwa of FCB Joburg.
For more information, visit www.fcb.co.za