Cadbury has relaunched its '#TasteTheAction' campaign. The campaign kicked off on Sunday, 1 August and will run until Monday, 30 September. It aims to give fans the chance to experience the VIP lifestyle by winning a United Kingdom travel experience, a VIP local experience or a cash prize, as well as weekly prizes.
Participants need only purchase two of their favourite participating Cadbury products to enter.
"We're excited to once again treat our legendary fans to VIP experiences — especially now when we know South Africans need something captivating to look forward to. What better way to do this than by giving them the opportunity to enjoy their favourite chocolate and potentially win an experience of a lifetime," says Lara Sidersky, Mondelez South Africa's category lead for chocolate.
In 2021, winners can choose from one of three VIP experiences that are each valued at R300 000.
There is a United Kingdom fan experience option, which includes travel to the United Kingdom to enjoy a curated VIP experience.
There is also a local VIP experience, which will 'whisk' winners away to a local leisure destination and the opportunity to 'shop till they drop' with a R200 000 shopping spree. There is a cash prize to spend on whatever they want.
Additionally, there are also weekly and daily winners who take home:
- gaming consoles
- Samsung TVs,
- sound systems
- airtime, and
- cash prizes.
To enter, entrants can buy two Cadbury legends, which include:
- Lunch Bar, and
- limited edition Cadbury Dairy Milk slabs in Astros, PS Caramilk, 5 Star and Crunchie variants.
They can then dial *120*101112#, enter the unique code that can be found inside the pack and follow the prompts.
For more information, visit www.CadburyLegends.co.za