"This year, the DMEXCO community can look forward to four channels of presentations, talks and panel discussions, as well as seven additional channels with half-hour masterclasses," says Thomas Mosch, DMEXCO's conference director.
"Added together, that's more than 160 hours of content. From discussing overarching themes such as digitalisation, new work, sustainability and diversity, to exploring industry-specific topics such as cookieless targeting, social advertising and AR marketing, our 'Setting New Priorities' motto is woven through the entire agenda," adds Mosch.
"Everyone knows that we are facing big changes and the industry wants to actively shape them. Although DMEXCO does not kick off for about three weeks, our community can already interact, network and prepare for two jam-packed days," Mosch says.
"After all, DMEXCO @home
2021 is also an important step for us to turn DMEXCO into an attractive year-round platform for digital marketing and business on the foundations of an advanced technical format," says Mosch.
DMEXCO @home new digital platform can be accessed here
. The conference has indicated that exhibitors and participants can already use their tickets to register online and utilise some of the features of DMEXCO @home
in advance. This includes:
- scheduling meetings
- interacting with each other
- getting an exclusive look at the programme, and
- putting together their own personal agendas.
Among the more than 400 speakers are top international executives from Dentsu, Dropbox, Facebook, Google, IBM, Oracle and others.
For the 2021 event, DMEXCO will be opened by Carla Piñeyro Sublett, chief marketing officer of global tech giant IBM. In her kickoff speech, titled, 'B2B marketing as we know it is over', she will dive into DMEXCO's 2021 motto, which addresses the reset in post-Covid work and life.
"Our world has changed but have we? B2B marketing as we know it no longer works. It's time to rethink everything and make sure we're making a difference with the experiences and relationships we create. The key question is: How do we add value?" says Sublett.
The main sponsor of this year's DMEXCO @home is IBM iX, IBM's digital agency. During the two days of the event, top international executives will have their say, including:
- Anna Bager, CEO and president of the Out of Home Advertising Association of America
- Jonathan Cherki CEO of Contentsquare
- Leanne Cutts, global chief marketing officer at HSBC
- Ariel Kelman, chief marketing officer at Oracle
- Brian Lesser, CEO of InfoSum
- Pamela Drucker Mann, global chief revenue officer and president of United States Revenue at Condé Nast
- Adam Singolda, CEO of Taboola
- Alain Visser, CEO of Lynk & Co, and
- Timothy Young, president of Dropbox.
The German digital economy will be represented by the likes of:
- Alexander Brunst, general manager of Germany at Gorillas
- Marcel Hollerbach, CIO of Productsup
- Christina Kiehl, CEO of congstar
- Kai Müller, founder and CEO of Experience One
- Masa Schmidt, head of marketing of Germany at SAP, and
- Vanessa Stützle, chief digital officer at Douglas.
The conference says that digitalisation is at the top of the political agenda, not just because of the coronavirus pandemic. With the German federal election just around the corner, this event will see leading digital politicians present their ideas for a digital Germany in 2022 and beyond.
Tickets are available here
For more information, visit www.dmexco.com