Ann-Sophie Sell is currently creative director at Publicis Groupe Germany and jury president of the MAX Awards. She describes herself as a passionate, creative leader dedicated to developing impactful communication ideas that contribute to agile growth. 

Mattias Andersson is a co-founder, partner and senior analyst at Miltton Sweden, which has the distinction of being amongst the world's top 30 when it comes to CRM. He is an Echo Awards judge and chairperson of the jury for the Guldnyckeln SWEDMA accolades. 

Cesar Vacchiano is president and CEO at SCOPEN, a marketing and advertising leader that has helped to transform businesses across 12 markets. He is one of Spain's best-known communications consultants regularly called upon for his unique strategic vision. 

"The Assegais are South Africa's premier integrated marketing awards and now we have a selection of premier international judges to complete our already top-rated judging line-up. We thank Ann-Sophie, Mattias and Cesar for their interest in our awards and look forward to working with them following the entry deadline," says David Dickens, DMASA's CEO. 

The Assegai Awards annually showcase the direct marketing industry leaders who have delivered exceptional work over the previous year. The DMASA has been hosting the Assegais annually for the past 23 years and this is the first-time international judges are joining the judging panel. The DMASA will soon announce the Assegais' local judges. 

"The Assegais ask for more than mere creativity. Client's demand returns and DMASA members must understand how to reach for the stars while being rooted in the hard realities of the bottom line," concludes Dickens.

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