"It gives me enormous pleasure to welcome Supersonic on-board this year's New Gen Awards as our official headline naming sponsor. Having the brand association with Supersonic helps us to elevate these awards to the next level, ensuring a superb hybrid event in 2021," says Stephen Paxton, founder of the New Generation Social and Digital Media Awards

"The partnership highlights the importance of what these awards stand for, celebrating creative excellence in the communications, media and digital technologies. Just like Supersonics Internet service, this partnership is elegantly simple and just works," adds Paxton.

For the next 12 months, the awards will be known as The Supersonic New Generation Awards.

"At its core, Supersonic is all about connecting South Africans from all walks of life to the best Internet. Our aim is to encourage our customers to elevate their lives through the power of great connectivity," says Calvin Collett, managing director of Supersonic.  

"We are proud to associate with the New Gen Awards as we celebrate the best of creativity within the digital eco-system. While we love the Internet, we also want people to connect for real in fostering great relationships around them," adds Collett. 

Relebogile Mabotja will host the 2021 awards show and announce the 2021 winners from across all categories. The hybrid event will be held on Thursday, 23 September at The Dome, Hybrid Studios in Johannesburg and starts at 19:00. Entertainment will be provided by James Deacon. 

Individuals are encouraged to watch the full hybrid show virtually here

For more information, visit www.newgenawards.co.za. You can also follow the New Generation Social and Digital Media Awards on Facebook or on Twitter