The Loeries Creative Week aims to create an opportunity for the brand communication industry to unite around a common goal. This is through supporting the industry across AME to create greater positive societal impact.

The events held are centred on the facilitation of a creative hub for the industry to network, access learning and business opportunities and immerse into the culture of the host city to help stimulate creative thinking.

Loeries Creative Week is the annual Loerie Awards where the best creative minds gather to see which entries have advanced through the judging process. 

"As an official UNESCO City of Design, Cape Town prides itself in being a metropolitan city that encourages design and creativity, while also providing a platform for creatives to showcase their talent," says Cape Town executive mayor Dan Plato.

"Creative industries play a crucial role in shaping cities and our everyday lives through innovation. As the City of Cape Town, we are proud to partner with the Loeries to enable idea sharing, while also celebrating the work of this industry," adds Plato. "We are looking forward to welcoming Loeries Creative Week to the Mother City". 

The Loeries Creative Week will be held from Wednesday, 20 October to Friday, 22 October. It will be a hybrid experience with physical and virtual elements. The festival offers a programme of seminars by key industry leaders, trends discussions with Loeries international jury presidents, masterclasses, networking hubs and two nights of awards announcements.

Delegates will be able to take part in Loeries Creative Week either physically by purchasing tickets to the live events, or virtually by attending a viewing experience at partner sites located in regions outside of the city. Regardless of the option chosen, attendees will be treated to an experience with a strong Cape Town focus.

Health and safety is a key priority, says the awards, and so the chosen dates will allow delegates, who are 18 years and older, sufficient time to be fully vaccinated for the event. This will ensure an experience that offers a safe environment for all delegates.

"The City of Cape Town is an iconic global city and the perfect partner for Loeries Creative Week 2021," concludes Loeries CEO, Preetesh Sewraj, "Cape Town has a rich tradition of being a centre of creative excellence and I look forward to recognising the best creative talent, from across AME, in the hope of inspiring more young people from Cape Town, and the region, to join the brand communications industry."

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