We have recently seen a sharp rise in the digital world with the explosion of various new social media platforms, brands allowing their customers to shop online and even the digitisation of many mundane admin tasks, such as filing taxes or paying bills.

No wonder brands need to fight harder to grab and hold their customers' attention: Gamification is becoming a popular tactic for brands to engage with their audiences. The digital space allows for more meaningful conversations with an audience, and gamification makes that happen on a much deeper level.

Users want to engage and be part of something unique. They don't want brands to simply feed them information. By gamifying content, you were asking them to engage with the brand in an entertaining way, and that sometimes was all a brand aimed to achieve.

For brands and agencies, it is clear that gamification provides new and exciting opportunities to engage with audiences and there are always new emerging target markets.

Their experiences are new and so is our chance to reveal 'new' creative content that speaks to them on a different level.

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