Junglevites and Bettaway are two multivitamin brands in the Ascendis stable that have managed to shine since coming on board at the end of 2020.
Jacques Du Bruyn, co-founder and MD of Flume, says, "We had our hands full with winter-focused immune campaigns, as well as the development of new websites for both Junglevites and Bettaway."
"The uptake of the immune campaigns has been better than we could have hoped. We spearheaded a competition for Junglevites with a purpose-built landing page, earning over 14 000 entries and shattering client expectations," adds Du Bruyn.
The agency has indicated that insights collected from numerous platforms throughout the campaigns show significant results over the period between 20 April and 20 July; Facebook and Instagram combined achieved:
- 9 872 325 impressions
- 67 266 link clicks, and
- 391 526 post engagements.
In total, 195 557 link clicks were achieved through Facebook, Instagram, Display Gmail and search over the period.
The Flume team concludes that it is exceptionally proud of the results obtained, driving brand strategy and delivering great value for Ascendis. Plans for the future include a strong focus on search engine optimisation for the new sites being developed by Flume.
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