The new image will be an asset in Laliga's bid to enhance the brand value of its competition and its clubs, which can be featured at all international events and activations held around this match. This will be part of Laliga's internationalisation strategy.

The branding project's aim is to reflect the DNA of what the encounter symbolises, which comprise:
  • rivalry
  • strength
  • passion
  • technology
  • innovation
  • dynamism
  • entertainment, and
  • globality.
This initiative aims to show Laliga as looking to the future, working more closely with clubs to promote the competition and its most matches. 

Laliga is preparing a launch of the new visual identity to coincide with the next EIClasico, set to be played in October. It will be implemented across:
  • all media outlets and actions that Laliga rolls out, both nationally and internationally
  • promotions
  • digital and media campaigns
  • international media activations
  • press conferences, and
  • international events.
EIClasico's new logo drew inspiration from the shared emotion that exists between footballers and fans the world over. Custom typography has been used to create this identity, which encompasses an energetic style, sharp angles and verticality to express movement, dynamism and its digital essence.

The symbol that separates Real Madrid and FC Barcelona will replace the usual 'vs.' and will be the icon that best represents EIClasico. It represents rivalry, strength and confrontation, evoking the competitive spirit of both teams.

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