The TVC was developed by creative director Mbeu Kambuwa, art director Che Newman and copywritten by Kabelo Sebako. The ad aims to demonstrate the creativity that remains true to Debonairs Pizza's personality.
The Debonairs Pizza Small Triple-Decker® offering is a three-layered pizza that comes with a free 500ml Predator energy drink for R64.90.
"Very often, we find ourselves slowing down after heavy lunch meals. It's the human equivalent to load-shedding. Thankfully, we have an offer to solve this. The Small Triple-Decker®, which now comes with a free energy drink, will have anyone becoming a go-getter after having the meal with a kick of energy," says Toni Joubert, marketing executive for Debonairs Pizza.
"Pairing the Small Triple-Decker® meal with an energy drink was an innovative stroke of genius by Debonairs Pizza. Therefore, we wanted to bring life to the campaign and showcase the benefits of having an on-the-go meal that comes with an added boost of energy," concludes Mbeu Kambuwa from FCB Joburg.
For more information, visit www.fcb.co.za.