The Loeries rewards creative excellence across Africa and the Middle East. It was celebrated with a festival in the City of Cape Town in a two-day cinematic experience streamed at cinemas in Johannesburg, Cape Town and Durban.

The showcase wasn't completely virtual and allowed some of the best creative minds to come together to share in the nostalgic experience.

Joe Public United, together with its clients and growth partners, was rewarded with a record 40 awards. The awards included:
  • one Grand Prix
  • eight Golds
  • 10 Silvers
  • five Campaign Crafts
  • five Craft Certificates, and
  • 11 Bronzes.
In addition, JPU also saw client Khensani Nobanda, group executive of group marketing and corporate affairs at Nedbank, received the Marketing Leadership and Innovation Award. The agency also saw client Chicken Licken named Brand of The Year for the third year in a row.

"Being recognised as Agency of the Year for the fourth year in a row is a testament to the incredible partnerships we have with our clients who work with us to achieve our purpose of growth and the hard work and dedication of our people. Without our clients and our people, this wouldn’t have been possible, so thank you," says Pepe Marais, group chief creative officer at Joe Public United.

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