A sequel to 2020's Lola
, which celebrated festive traditions passed down through generations, the short film premieres on Wednesday, 3 November 2021, across TV and Digital plus Disney's own channels.
This will be across 45 countries in Europe, Africa, North America, South America and Asia. The advert forms part of Disney's festive retail campaign, 'From Our Family To Yours'.
Following Disney's 2020 debut consumer products Christmas advert, which secured more than 106 million views, the 201 instalment features a grown-up Nicole, the granddaughter from Lola
, and her two children Max and Ella, as new stepdad Mike moves into their family home.
Disney says that at the heart of the story is a very special storybook. It is a precious item belonging to the son Max from his birth father. The book celebrates how the power of storytelling can deepen family bonds.
It also highlights the magic that reading together creates as stories from Disney and Pixar lift off from the pages igniting the family's shared imagination and wonder, according to Disney.
Viewers will see the family navigate an emotive journey as they enjoy combining existing festive traditions with new ones in the run-up to Christmas.
Exclusively for the South African version, local singer / songwriting sensation Lloyiso performs an emotive rendition of original track Love Runs Deeper
, which was penned for the advert and provides a musical narrative to the film through the eyes of Mike in lieu of any dialogue.
Tasia Filippatos, SVP for Disney EMEA, says, "Reading together can be a truly magical experience and our advert celebrates this age-old tradition and the wonder and imagination it inspires. We hope the story will resonate with anyone who has seen the magic 'lift off the pages' of a book through the eyes of a child."
Lloyiso says, "I was thrilled to get involved with Disney's Christmas campaign. I was immediately taken by the lyrics of Love Runs Deeper
and its powerful, emotive message within a story that celebrates family, traditions and love. I can't wait to share this wonderful story with South African families this festive season."
'From Our Family To Yours' is Disney’s largest festive retail campaign to date. Ten malls across the country will be getting into the spirit of the season, showcasing Disney-inspired Christmas Trees in support of The Smile Foundation.
Luke Roberts, general manager of consumer products commercialisation at Disney Africa, says, "We are excited to be bringing 'From Our Family to Yours' back to South African consumers for a second year this Festive Season."
"A perfect way to kick off the campaign, this ad encapsulates the magic of this time, combining the themes of strengthening family bonds and creating new family traditions, with the magic of Disney storytelling," concludes Roberts.
To celebrate the theme of festive family traditions, Disney is encouraging fans to head to social media to share their own past and present festive memories using '#DisneyChristmasAd' and '#FromOurFamilyToYours' hashatgs.
For more information, visit www.thewaltdisneycompany.com