The duo will strive to deliver meaningful insights and strategic media solutions that are fuelled by data and analytics.
According to Primedia Outdoor, these appointments serve to reaffirm the company's position within the industry as an expert in its field. This is with the marketing services department playing a pivotal role in the overall success of the business.
Tholakele Malaza joined Primedia Outdoor as a marketing services strategist in 2016. Malaza has worked at both Kaya FM
and Media 24 as a research specialist. She currently holds a BA in media studies and politics from WITS University, as well as a BA honours in brand management and strategy from Vega. She also served on the BRC tender committee for the development of the RAM radio currency and the Establishment
Alice Wagenaar joined Primedia Outdoor as a marketing services strategist in 2018. Wagenaar has more than nine years of experience within the Out-of-Home media sector. Alice holds a diploma in marketing and a BBA in marketing management from the IMM Graduate School of Marketing.
"With absolute confidence, it gives me great pleasure to announce the promotions of Malaza and Wagenaar into senior roles of the department of marketing services," says Jorja Wilkins, executive of marketing and marketing services.
"This department continues to deliver exceptional standards of analysis and strategy; I look forward to the future successes that will be driven from this department," concludes Wilkins.
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