Since its inception in 1990, the Financial Mail AdFocus Awards has established itself as the leading platform for individuals and agencies to be recognised.

The awards not only look at their creative marketing skills but for their overall business acumen. The awards have grown to become a landmark on the South African marketing and communications landscape, where business effectiveness is the primary measurement tool.

Financial Mail AdFocus Jury chairperson Tumi Rabanye says, "2021's winners are a testament to the hard work and dedication that the marketing and communications industry continues to display towards clients and brands. [This is] at a time when businesses need people with dynamic, can-do attitudes amidst what has been a challenging period for everyone."

"The innovation that has been displayed by agencies and marketers, and the collaborations they have forged, show us how resilient and determined the industry is — an industry of game-changers," adds Rabanye.

The Financial Mail AdFocus Awards winners include:
  • Small Advertising Agency of the Year — Special Mention: Avatar Durban
  • Medium Advertising Agency of the Year: Grey
  • Large Advertising Agency of the Year: Joe Public United Johannesburg
  • Public Relations Agency of the Year: Razor Communications
  • Specialist Agency of the Year: Triple Eight
  • Digital Agency of the Year: Rogerwilco
  • Media Agency of the Year: Mediology
  • Partnership of the Year (sponsored by IAS and Scopen): Joe Public United Johannesburg / Chicken Licken
  • African Impact Award: Dentsu International
  • Transformation Award: Joe Public United
  • Adaptability Award: Levergy
  • Student of the Year: Niamh Aremband (winner), Janine Louw (finalist) and Zahra Khan (finalist)
  • Lifetime Achievement Award: Thebe Ikalafeng
  • Industry Leader of the Year: Khensani Nobanda
  • Shapeshifter: Tshepo Tumahole, and
  • Overall Agency of the Year: Joe Public United Johannesburg.
The winner of the Best Tactical Print Ad title — as part of the annual Financial Mail Creative Challenge — was won by the Abnormal Group for client PinkDrive's Breast Cancer awareness ad.

The organisers have acknowledged the support of Ornico and The MediaShop as the partners of the awards.

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