"For us, it is proof that our agency, regardless of being part of a large global network, is still flexible enough to remain relevant in a tumultuous and mercurial market," says Paul Jackson, CEO of Grey Advertising Africa.
Since its inception in 1990, the
Financial Mail AdFocus Awards have established itself as the leading platform for individuals and agencies to be recognised. This is not only for their creative and marketing skills but for overall business acumen.
Paul Jackson adds, "The past 600-odd days have emphasised, more than ever, that it's people and their talent that make the industry. It doesn't matter how many fancy tools, templates or processes you may have; they're only as good as the people using them. The agencies that nurture and protect that talent — and that means more than just throwing money around — will be the agencies we're talking about this time next year."
Over the past three years, Grey has seen an exponential upward trajectory, with above-average annualised revenue growth through the acquisition of quality, blue-chip accounts. This is alongside a number of local and international creative and effectiveness awards.
Fran Luckin, Grey's chief creative officer, says, "Grey lives by the mantra 'Famously Effective', which means we apply creativity through ideas that leverage culture and drive consumer behaviour for positive brand and business performance."
"We work hard each day to apply our brand of famously effective creativity to build our client's businesses and it is equally gratifying when we see the same famously effective results for our own business," concludes Luckin.
For more information, visit
www.grey.com. You can also follow Grey Advertising Africa on
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Instagram.