The campaign pokes fun at the creative process by replacing medical terminology with dubbed dialogue of ad jargon commonly heard in agencies around the world.

"Advertising doesn't save lives, they say. Yet people in our industry tend to take their jobs a little too seriously — especially when it comes to awards," says Rafael Donato, CCO at DAVID Miami.

Donato adds, "For this year's One Show campaign, we created an actual drama series, Medicine Avenue, which spoofs all the drama we create for ourselves in our day-to-day. It's a little self-deprecation we hope everyone will identify with, and we sincerely appreciate The One Club for letting us poke fun at ourselves like this."

The campaign kicked off with Ambulance and Urgent. Each spot carries the tagline, "The 2022 One Show. It's Worth All the Drama."

Applicants are encouraged to enter before the fees increase after the deadline period. The third entry deadline is Friday, 4 February and the final deadline is Friday, 4 March.

Entries will be judged by a jury of nearly 400 top creatives from 48 countries. Judging will be conducted online and no physical entries will be accepted this year. All entry media must be uploaded into the online entry system.

Agencies, brands, production companies and individuals responsible for winning work each year are highlighted in The One Show Global Rankings, the ad industry's most respected global measure of creative success. Winners are ranked globally, regionally and by country, says the awards.

For more information, visit You can also follow the One Club on Facebook, Twitter or on Instagram.