With 20 years' experience (including two years abroad at G2 in London), Delaporte has honed her skills at the likes of TBWA Hunt Lascaris, JWT Cape Town.

Delaporte says, "I'm excited about the move from the traditional advertising space to digital marketing and all the new challenges ahead. There's little doubt in anyone's mind that digital is the future of communications and Mark1 has been at home in the data and media space for years, so I feel like it's a great fit for me."

"With my background in a creative-first approach and Mark1's data-first background, we make a good team in creating a relevant offering to our clients. Mark1 measures everything and I love this — everything we do is fit for purpose," adds Delaporte.

Mark1 CEO Daan Du Toit concludes, "Delaporte's appointment forms part of our overall strategic objective to position Mark1 as a serious player in the digital marketing world. We are delighted to have her creative talent and experience on our team."

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